Cierra started CharMEDIA PR to help Black-owned brands, Black-led movements, and Black thought leaders develop and implement effective communications strategies. 

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Along the way, Cierra has partnered with clients to develop digital strategies that include social media management, content strategy, and increase their engagement. 

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CharMEDIA aims to be a leading agency that tailors communications, creative, and digital strategy solutions for thought-leaders, brands, and cultural movements.